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Les enjeux du référencement naturel

Rédigé par Diaz06 78 commentaires

Tout d’abord, je tiens à m’excuser pour peu d’articles que je vous ai proposé dernièrement. J’ai été beaucoup occupé, m’empêchant de poster les articles que j’ai envie de vous proposer.

Ce nouvel article va faire plaisir à celles et ceux qui sont passionnés d’internet mais aussi de sites internet. Il sera en effet question de référencement naturel.

Derrière cette expression assez mystérieuse, se cache tout simplement le fait de rendre un site internet plus visible dans les résultats des moteurs de recherches. Par exemple, si vous tapez un mot clé dans Google, vous vous attendez à avoir en premier les résultats les plus pertinents. Et bien le référencement naturel va permettre à un site de se retrouver dans les premières positions sur les mots clés qu’il cible. Bien entendu, en fonction de la thématique et de la concurrence, cela sera plus ou moins simple.

Les moteurs de recherches sont des entités complexes à comprendre. Et pour cause, se cachent derrière les moteurs de recherches des algorithmes puissants. Et c’est notamment le cas pour Google, qui dispose d’algorithmes qui évoluent régulièrement. Vous suivez peut être l’actualité de ce moteur de recherche, et vous devez donc savoir que l’algorithme AMP a été mis en place dernièrement. Cet algorithme vise à mettre en avant les sites utilisant cette technologie.

Ainsi, un référenceur devra constamment adapter ses méthodes aux nouveautés et faire attention à ne pas utiliser des techniques dépassées et qui peuvent conduire à des pénalités et donc à des pertes de positions dans les résultats. Le référencement naturel (ou SEO), ce n’est pas seulement acquérir des liens vers son site internet, mais c’est aussi optimiser son site internet pour le rendre plus agréable. Il faut savoir que l’optimisation du contenu on site est très important, et avoir des articles complets est également important. Si vous voulez en apprendre plus sur ces techniques, vous pouvez par exemple consulter le blog SeoRex. C’est un blog anglais mais les techniques expliquées sont faciles à mettre en oeuvre.

Google est le moteur de recherches qui capte 90% des recherches, il est donc important de bien respecter les règles mis en place par ce dernier. En effet, de nombreux algorithmes visent à pénaliser les sites qui ne respectent pas ces règles. Comme algorithme, on peut par exemple citer Panda, Penguin ou encore Thin Content. Chacun de ces algorithmes visent à pénaliser des critères bien particuliers, là encore vous pouvez faire un tour sur les différents forums pour mieux comprendre ces algorithmes.

N’hésitez pas à poster en commentaire ce que le référencement naturel représente pour vous et à donner votre avis.

Classé dans : Non classé Mots clés : aucun

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